Our Story
Hi, I’m Amber! I’m the graphic and jewelry designer behind Bella Cuts, and I’m thrilled you’re here!
Design has always been a part of my life. From the age of five, growing up in my family's jewelry store and watching my mother design beautiful jewelry, I developed a profound appreciation for creativity and craftsmanship. With over 20 years in the design industry, I’ve dedicated my career to crafting beautiful pieces and helping others bring their creative visions to life. Early in my journey, I specialized in selling custom jewelry wholesale to museums, casinos, and major tourist destinations, and I was honored to have my work featured on the cover of St. Louis Bride magazine.
My family shares a love for design as well. My 11-year-old son and my husband, Dan, both have a passion for creating. Dan and I have been married for 26 years, and he’s not only my biggest supporter but also a talented designer in his own right. Dan brings precision and technical expertise to our creations, balancing out my endless stream of ideas and projects. Together, we make a great team, blending artistry and craftsmanship in everything we do.
As my business evolved, I found myself drawn to the world of Etsy, where I shifted from wholesale to selling directly to customers. This transition was an exciting challenge that honed my skills in marketing, photography, and sales. Over the past six years, I’ve successfully launched and managed three Etsy stores, each ranking in the top 1% worldwide.
A few years ago, Etsy invited me to teach others how to succeed on their platform. Although I hesitated at first, I’ve always had a passion for helping people. That’s why I created Bella Cuts—a space where I can share my expertise, empower others to grow their businesses and support creatives like you on your journey.
I’d love to hear from you, see your creations, and help answer your questions. Let’s create something amazing together!